HP's 75th anniversary celebration. An amazing trip through time and technology.
Agency BBDO New York
RTV Producer Whitney Collins
Production Mr Beam & Mickey Did It
Art Direction Justin Crawford
Art Mr Beam & Mickey Did It
Animation Mickey Did It
Sound Design Roel Slootman
For HP’s 75th anniversary we created a movie together with Mr-Beam that uses the possibilities of video mapping to take the audience through the ‘HP universe’. The universe was built with grey set pieces on which we projected the story of 75 years of innovations started by HP. A camera crane was used to turn it into a movie that consists of one continuous shot.
Mickey Did It is the storytelling animation studio of Mehdi Assem, Jorrit Stollman and Omar Perineau. Founded in 2009 as a pseudonym for our creative collaboration. We are a studio offering the total production and creative process ranging from concept, direction, design, sound and edit.
We believe in the power of storytelling and the extraordinary strength of the visual experience, using whatever techniques are appropriate to create unique worlds that connect and amaze.
The name Mickey Did It finds it’s origin in the early 30’s. It was first found in the vault of Fort Knox who was loaded and was believed inaccessible until the 1970’s. According to another story it was reported that in WOII German intelligence found the phrase on captured equipment. This began leading them to believe Mickey was a high-level allied spy or codename. The dictionary says simply that Mickey is the name of a mythical person. So when people ask you who did it, you can tell them 'Mickey Did It'.
Mickey Did It is always looking for new talent.
Send your CV and showreel to email@example.com
For Internships please send your enquiries to firstname.lastname@example.org
All rights reserved. Copyright © 2009-2014 by Mickey Did It ®. Terms and conditions are registered at kvk number: 34358965
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